Effective Date: July 8, 2026
This Privacy Policy explains how Ippraisall, doing business as TrueMarket (“TrueMarket,” “we,” “us,” or “our”), collects, uses, stores, shares, and protects information when you access or use:
Together, these are referred to as the “Platform.”
By accessing or using the Platform, you acknowledge the practices described in this Privacy Policy.
We may collect information directly from you, automatically through your use of the Platform, and from third-party service providers.
You may provide us with information such as:
When you create or use a TrueMarket account, we may collect:
TrueMarket may use Stripe or another third-party payment processor to process membership and subscription payments.
Payment processors may collect information such as:
TrueMarket generally does not receive or store your complete payment-card number. We may receive limited transaction information, such as the payment status, payment method type, expiration details, billing name, and partial card information.
Your payment information is also governed by the payment processor’s privacy policy and terms.
When you use TrueMarket, we may collect information about how you interact with the Platform, including:
We use this information to provide your requested services, improve search functionality, personalize your account, and understand how users interact with the Platform.
When you access the Platform, we and our service providers may automatically collect:
Approximate location may be determined through your IP address. We do not collect your precise device location unless the Platform specifically requests it and you provide permission.
If you contact us, we may collect and retain:
If you speak with us by telephone, calls may be monitored or recorded where permitted by law and after any legally required notice.
We may receive information from:
Property listing information displayed through TrueMarket may come from multiple listing services, brokers, agents, public records, and other data providers.
Property information is generally not treated as information about your TrueMarket account unless it is connected with your searches, saved properties, favorites, or other activity.
We may use collected information to:
If you create a saved search or activate property alerts, we may use your contact information and search preferences to send:
You may manage certain alerts within your account or use the unsubscribe link included in eligible email communications.
You may continue to receive essential service communications related to billing, security, policy changes, and account administration even after opting out of promotional messages.
TrueMarket and its service providers may use cookies, pixels, tags, local storage, software development kits, and similar technologies.
These technologies may be used to:
Some cookies are necessary for the Platform to function. Other cookies may be used for analytics, preferences, or marketing.
You may be able to control cookies through your browser or device settings. Disabling certain cookies may affect Platform functionality.
Where legally required, we may provide a cookie-consent tool that allows you to manage certain nonessential cookies.
We may use analytics services such as Google Analytics to understand how visitors and members use the Platform.
Analytics providers may collect information such as:
Analytics information helps us improve performance, identify technical issues, and understand which features are most useful.
We may share information in the circumstances described below.
We may share information with vendors that perform services on our behalf, including:
These providers may access information only as reasonably necessary to perform their services, subject to their contracts and applicable law.
We may share transaction-related information with Stripe or another payment processor to:
We may exchange limited technical or account-related information with listing services, data providers, brokers, or other real estate technology providers when necessary to:
We do not provide your saved searches or investment preferences to property sellers or real estate agents unless you request that communication or clearly authorize us to do so.
We may disclose information when we reasonably believe disclosure is necessary to:
Information may be disclosed or transferred as part of:
Any successor organization may continue to use information in accordance with this Privacy Policy unless you are notified otherwise.
We may share information when you direct us to do so, request a third-party service, or otherwise provide consent.
We may use and share aggregated or deidentified information that cannot reasonably be connected to an identifiable individual.
This information may be used for:
TrueMarket does not sell personal information for money.
TrueMarket does not intend to sell your name, email address, telephone number, payment information, saved searches, favorites, or investment preferences to data brokers or unrelated third parties.
Certain privacy laws may define “sale,” “sharing,” or “targeted advertising” more broadly than an exchange for money. For example, some advertising or analytics technologies may be treated as a sale or sharing under applicable law even when no money is exchanged.
TrueMarket will provide any legally required opt-out methods based on the technologies and services actually used by the Platform.
To submit a privacy or opt-out request, contact:
Subject line: Privacy Request
Nevada residents may have the right, under certain circumstances, to request that a covered website operator not sell certain covered information.
TrueMarket does not currently sell covered information for monetary consideration as that term is generally defined under applicable Nevada law.
Nevada residents may still submit a verified request by contacting:
Please include:
We will process qualifying requests as required by applicable law.
Depending on where you live and subject to legal exceptions, you may have the right to:
These rights do not apply in every state or to every type of information.
To submit a request, contact:
Subject line: Privacy Rights Request
We may need to verify your identity before processing the request. Verification may require confirming information associated with your account.
You may use an authorized agent where permitted by law. We may require evidence that the agent has authority to act on your behalf.
You may review or update certain account information by signing in to your TrueMarket account.
You may also contact us to request assistance with:
We may retain certain information when legally required or when reasonably necessary for billing, fraud prevention, dispute resolution, enforcement, security, or other legitimate business purposes.
You may request deletion of your TrueMarket account by:
Closing or deleting an account does not automatically erase every record associated with the account.
We may retain information that is reasonably necessary to:
Information retained for these purposes will no longer be used for unrelated marketing.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.
When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.
We use reasonable administrative, technical, and physical measures designed to protect personal information from:
These measures may include access controls, authentication, encryption, monitoring, secure hosting, backups, and vendor safeguards where appropriate.
However, no website, application, database, network, or transmission method can be guaranteed to be completely secure. You use the Platform and transmit information at your own risk.
You are responsible for protecting your password and account credentials. Contact us immediately if you believe your account has been compromised.
If we become aware of a security incident involving personal information, we may investigate the incident and provide notices to affected individuals, regulators, law enforcement, or others where required by law.
Notices may be provided by email, through the Platform, by mail, or through another legally permitted method.
TrueMarket is intended for adults and is not directed to children under 13.
We do not knowingly collect personal information from children under 13. If we learn that a child under 13 has provided personal information, we will take reasonable steps to delete it.
A parent or legal guardian who believes a child has provided information may contact us at [email protected].
You must be at least 18 years old to create a membership or enter into a paid subscription.
Where permitted by law, we may send promotional communications about:
You may unsubscribe from promotional emails by using the unsubscribe link in the message or contacting us.
Opting out of marketing does not stop essential communications related to your account, subscription, billing, security, or policy changes.
If TrueMarket offers text-message alerts and you choose to enroll, we may use your telephone number to send requested property alerts, account messages, or promotional communications based on your consent.
Message frequency may vary. Message and data rates may apply.
You may opt out of eligible text messages by replying STOP. You may reply HELP for assistance.
Consent to receive promotional text messages is not a condition of purchasing a membership unless clearly stated and legally permitted.
Emails sent by TrueMarket or our service providers may contain tracking technologies that help us determine whether a message was:
We may use this information to improve communication and Platform performance.
Some browsers offer a “Do Not Track” setting.
Because there is not a universally accepted standard governing how websites should respond to these signals, TrueMarket may not respond to all browser-based Do Not Track signals.
Where applicable law requires recognition of a universal opt-out preference signal, we will process supported signals as legally required.
The Platform may contain links to or integrations with third-party websites and services.
These may include:
TrueMarket does not control the privacy practices of third parties. Their handling of information is governed by their own privacy policies.
Review the privacy policy of any third-party service before providing information.
TrueMarket and its service providers may process and store information in the United States and other locations where service providers maintain facilities.
Privacy and data-protection laws may differ between jurisdictions.
By using the Platform, you understand that information may be transferred to and processed in the United States, subject to applicable law.
We may update this Privacy Policy to reflect:
The updated Privacy Policy will be posted with a revised effective date.
If changes materially affect how we use personal information, we may provide additional notice through email, the Platform, or another appropriate method.
Your continued use of the Platform after the effective date means the updated policy applies to your future use.
Questions, concerns, or privacy requests may be submitted to:
TrueMarket
Support email: [email protected]
When submitting a privacy request, please include enough information for us to identify your account and understand your request.
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